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About Author

Tracy Matthewman has taken many calculated risks in her life. From starting her own beachside henna-tattoo summer business to obtaining an Honors Bachelor of Commerce degree to landing a “dream job” at a large corporation…she always had the drive to follow her dreams. But she thanks the eye-opening experience of motherhood that made her take another look at her career and ask herself, “is that all there is?”

Despite her success as a business analyst, she longed for the thrill of taking on a more creative, instinctive venture. When the opportunity to take over WCDA knocked on her doorstep, she opened the door and invited it in for dinner. Her life long desire to run her own business, combined with years of seeing other women succeed, proved to be the only inspiration she needed to make such a drastic change.

With WCDA she feels she has found a way to help discover and offer the inspiration she and other women crave in order to go after the things that they are passionate about.

When asked why she thinks women can do anything, Matthewman says, “Because we always have. There have been so many boundaries that have been crossed already. All we need to do is learn the lessons from the women before us, add our own two cents and share them with those who will follow.”