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Great Marketing Idea for Small Business Whose Target is Families or Kids

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I heard an idea tonight that I wanted to share with those of you who have businesses that market to families or kids.

Put your business card or small marketing material tied to the candy that you give out at the door on Halloween.

This also gives parents a better sense of safety knowing that a name & contact information is attached to the candy.

How about making it a little interactive. Offer a contest whereby each card has a unique number on it and a website address. They visit your website and enter their unique number along with a bit of demographic information and an email address. Give away a free music lesson or dance class… but this helps you to build your contact lead list for local customers.

If you have any other Halloween marketing ideas…please share….

Last Updated ( Thursday, 30 April 2009 03:15 )
 

Trade Show Tips

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One weekend while being an exhibitor at Holistic World Expo in Toronto, I went around with my video camera and asked a bunch of women what were their best trade show tips. These are their responses.

 

Last Updated ( Thursday, 30 April 2009 03:21 ) Read more...
 

Helping Women In Tanzania

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Last Updated ( Thursday, 30 April 2009 03:36 )
 

Free Fonts For Small Business

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As a small business we can’t always afford those little things that help us to make a greater impact. From time to time I come across resources that I consider invaluable to my own small business.

Today I found one that has hundreds, if not thousands of free fonts. Check it out here.

www.fontframe.com

I also love the fact that most of them come in PC & Mac version.

Enjoy. Tracy

Last Updated ( Thursday, 30 April 2009 03:36 )
 

Three Times Shy

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Recently I experience (for the third time) a bad experience from a service professional. I guess I should have learned by the second time to not go back for more. I think the excuse was that I just didn’t have time to find someone else to go to. After leaving the shop I realized that the service I received was faulty to a point that I couldn’t really been seen in public, not with professional look anyways. I called the shop owner and expressed my concern. She told me to come back to the shop and she would fix the problem. This is great and appreciated that she would be willing to fix the mess she made, but I was already half way across the city. In my opinion she should have offered to come to my location to fix the problem. I ended up trying to salvage the mess once I got home, so I called back and told her to not bother with my rescheduled appointment, knowing that this was the final straw.

Being a business owner myself, to me this type of service and offer to fix a bad situation is extremely poor. If that was my business I would have offered to go out of my way to fix it, not to expect my loyal 10 year customer, to have to drive half way across town again to fix the problem. Am I out of wack? Is this something that business owners should do? Or is it not worth the hassle? Is the cost of going out of your way greater than the cost of keeping a client happy?

Sometimes I really question how some people stay in business. Like really?? If others can do it and survive providing half assed service, I should be hugely successful.

So I ask you…do you go out of your way to fix your mistakes or do you leave your customers to suck it up and be more inconvenienced if they want a fix?

Last Updated ( Thursday, 30 April 2009 03:15 )
 
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